Launch of the new Range Rover Sport SV 2024

What does the ultimate luxury vehicle look like when stripped down to its purest essence? How do light, materials, and design come together to create something more than just a car—but an experience?  
For the launch of the Range Rover Sport SV 2024, I had the privilege of crafting its visual identity—not just as a machine, but as a statement. Through meticulously composed interiors and striking exterior angles, my goal was to capture the soul of the vehicle: where cutting-edge engineering meets uncompromising elegance.  
I also contributed to exterior renders by defining camera placement and composition, while lighting and rendering were handled by other JLR team members.
Thanks to our team’s collaboration, we delivered striking visuals that showcase the innovative design and advanced technology of the new Range Rover Sport SV.This wasn’t just about showcasing a car. It was about creating an emotional connection—making viewers "feel" the power, sophistication, and innovation before they ever touch the wheel.  
Because true luxury isn’t just seen. "It’s experienced."  
#BeyondEngineering #RangeRoverSportSV #DesignThatMoves #AutomotiveArt #JLR

Author:

Michael Panov, and JLR CGI Team

Client:

JLR Commercial Dep

My role:

Lighting, Camera Angle,Rendering, Postprocessing

Date:

December 19, 2024

CONTACT ME.

If you also have a challenging commercial or social project, it will be a pleasure to help you with it.
moc.liame%40napm

Illustration


Illustration